Journal of marketing research
Peterson, rober A
Journal of marketing research - Chicago A.M.A 1987
vol. xxiv (no.3-4)
658.830 5 / JMR
Journal of marketing research - Chicago A.M.A 1987
vol. xxiv (no.3-4)
658.830 5 / JMR
University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India