Marketing management
Kotler, Philip
Marketing management analysis, planning and control/5e - 5th ed. - New Delhi Prentice Hall of India 1984 - xxi, 792p.
Marketing programs Product strategies
658.8 / KOT;4
Marketing management analysis, planning and control/5e - 5th ed. - New Delhi Prentice Hall of India 1984 - xxi, 792p.
Marketing programs Product strategies
658.8 / KOT;4