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Harvard business review on customer relationship management.

Harvard business review on customer relationship management. - Boston : Harvard Business School Press, 2001. - vii, 192 p. : ill. ; 21 cm. - A Harvard business review paperback . - Harvard business review paperback series. .

ISBN: 1578516994 (alk. paper)

Subjects--Index Terms: CRM Customer relationship management

Dewey Class. No.: 658.812 / HBR

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