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Consumer behavior

Solomon, Michael R.

Consumer behavior buying, having, and being /10e Michael R. Solomon. - 10th ed. - Boston Pearson 2013. - xxiv, 614 p. : ill. (chiefly col.) ; 29 cm.

ISBN: 0132186942

Subjects--Index Terms: Consumer behaviour

Dewey Class. No.: 658.834 2 / SOL '2013'

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