Data mining techniques :
Linoff, Gordon S.
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry. - 3rd ed. - New Delhi: Wiley India Pub., 2011. - xl, 847 p. :
Berry's name appears first on the 2nd ed. Includes index.
9780470650936 (pbk : alk. paper) 9788126534722
Data mining.
Marketing--Data processing.
Business--Data processing.
005.65DM / LIN
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry. - 3rd ed. - New Delhi: Wiley India Pub., 2011. - xl, 847 p. :
Berry's name appears first on the 2nd ed. Includes index.
9780470650936 (pbk : alk. paper) 9788126534722
Data mining.
Marketing--Data processing.
Business--Data processing.
005.65DM / LIN