Data mining techniques : for marketing, sales, and customer relationship management.-3rd ed./
Linoff, Gordon S.
Data mining techniques : for marketing, sales, and customer relationship management.-3rd ed./ Gordon S Linoff, Michael J Berry. - 3rd ed. - Indianapolis, IN : Wiley Pub., 2011. - xl, 847 p. : ill. ; 24 cm.
Berry's name appears first on the 2nd ed. Includes index.
9780470650936 (pbk : alk. paper) 0470650931 (pbk : alk. paper) 9781118087459 (ebk) 9781118087473 (ebk.) 9781118087503 (ebk.)
Data mining.
Marketing--Data processing.
Business--Data processing.
004.65 / LIN
Data mining techniques : for marketing, sales, and customer relationship management.-3rd ed./ Gordon S Linoff, Michael J Berry. - 3rd ed. - Indianapolis, IN : Wiley Pub., 2011. - xl, 847 p. : ill. ; 24 cm.
Berry's name appears first on the 2nd ed. Includes index.
9780470650936 (pbk : alk. paper) 0470650931 (pbk : alk. paper) 9781118087459 (ebk) 9781118087473 (ebk.) 9781118087503 (ebk.)
Data mining.
Marketing--Data processing.
Business--Data processing.
004.65 / LIN