Web analytics 2.0 :

Kaushik, Avinash.

Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik. - Indianapolis, IN : Wiley, c2010. - xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)

Includes index.

9780470529393 (pbk.) 0470529393 (pbk.)


Web usage mining.
Internet users--Statistics--Data processing.
Internet marketing.
Web site development.

004.774 / KAU

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India