Web analytics 2.0 :
Kaushik, Avinash.
Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik. - Indianapolis, IN : Wiley, c2010. - xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Includes index.
9780470529393 (pbk.) 0470529393 (pbk.)
Web usage mining.
Internet users--Statistics--Data processing.
Internet marketing.
Web site development.
004.774 / KAU
Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik. - Indianapolis, IN : Wiley, c2010. - xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Includes index.
9780470529393 (pbk.) 0470529393 (pbk.)
Web usage mining.
Internet users--Statistics--Data processing.
Internet marketing.
Web site development.
004.774 / KAU