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Contagious :

Berger, Jonah.

Contagious : why things catch on / Jonah Berger. - 1st Simon & Schuster hardcover ed. - New York : Simon & Schuster, c2013. - viii, 244 p. : ill. ; 22 cm.

ISBN: 9781451686579 (hbk.) 1451686579 (hbk.) 9781451686593 (ebook)

Subjects--Topical Terms:
New products.
Consumer behavior.
Popularity--Economic aspects.

Dewey Class. No.: 658.8 / BER

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