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Insurance and behavioral economics:improving decisions in the most misunderstood industry

Kunreuther, Howard C

Insurance and behavioral economics:improving decisions in the most misunderstood industry Kunreuther, Howard C - New york Cambridge 2013 - xii,329p.

ISBN: 9780521845724

Subjects--Index Terms: Demand anomalies Design principles for insurance Social insurance

Dewey Class. No.: 368 / KUN

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