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Protecting the brand

Franklin, Talcott J

Protecting the brand :a concise guide to promoting, maintaining, and protecting a company's most valuable asset - N.delhi Viva Books 2005 - 137p.

ISBN: 9788176499996

Subjects--Topical Terms:
Brand name products -- Management.
Brand name products -- Valuation -- Management
Intangible property -- Valuation -- Management

Dewey Class. No.: 347.772 / FRA

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