Journal of marketing research
Houstor, M.J.
Journal of marketing research - Chicago AMA 1991
vol.xxviii (no.1-4
658.830 5 / JMR
Journal of marketing research - Chicago AMA 1991
vol.xxviii (no.1-4
658.830 5 / JMR
University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India