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Marketing Research/4e

Malhotra, Naresh K

Marketing Research/4e an applied orientations - 4th ed. - New Delhi Pearson education 2004 - xviii,713p.

ISBN: 8123702568

Subjects--Index Terms: Introduction and early phases of marketing research Research design formulations Data collection , analysis and reporting

Dewey Class. No.: 658.83 / MAL

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