Normal view MARC view ISBD view

Strategic brand management/2e

Keller, Keving Lane.

Strategic brand management/2e - 2nd ed. - New Delhi PHI 2003 - 788p.

ISBN: 978120323094

Subjects--Index Terms: Opening prospective Planning and implementing brand marketing programmes Measuring and interpreting brand performance Growing and sustaining brand equity Closing prospective

Dewey Class. No.: 658.827 / KEL;1

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)