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Marketing research: a global outlook

Kumar, V.

Marketing research: a global outlook Kumar, V. - New Delhi Sage 2015 - XXVII, 517+10p. Book

ISBN: 9789351502487

Subjects--Index Terms: Marketing research- nature- scope- design- process- case studies Global marketing research- future directions Data analysis- research reporting Marketing research approaches

Dewey Class. No.: 658.83 / KUM

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