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Marketing research: an integrated approach/ 3e.

Wilson, Alan

Marketing research: an integrated approach/ 3e. Wilson, Alan - 3rd ed. - Uttarpradesh Pearson 2014 - xxii, 410p. Book

ISBN: 9789332535572

Subjects--Index Terms: Marketing research Customer databases Qualitative data collecting analysing Questionnaire- design Research results

Dewey Class. No.: 658.83 / WIL

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