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Advertising and promotion/ 4e.

Hackley, Chris

Advertising and promotion/ 4e. Hackley, Chris - 4th ed. - London Sage 2018 - xiv, 370p.

ISBN: 9781473997981

Subjects--Index Terms: Advertising Advertising theory Promotional communication Creative agency model Global advertising strategy Advertising research

Dewey Class. No.: 659.1 / HAC

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