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Retail management: a strategic approach / 13e.

Berman, Barry

Retail management: a strategic approach / 13e. Berman, Barry - 13th ed. - Noida Perason India 2019 - xxvii,722p.

ISBN: 9789332587694

Subjects--Index Terms: Strategic retail management Merchandise management Retailing Strategic planning Retail institution Non traditional retailing Trading area analysis Retail organization Human resource management retailing Operations management Promotional strategy Retail strategy

Dewey Class. No.: 658.87 / BER '2018'

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