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Consumer behaviour/ 2e.

Webb, Karen

Consumer behaviour/ 2e. Webb, Karen - 2nd ed. - New Delhi Tata Mcgraw hill education private limited 2011 - xiv, 241p.

ISBN: 9780071333658

Subjects--Index Terms: Consumer behaviour Marketing research Consumption trend Business market

Dewey Class. No.: 658.834 2 / WEB

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