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Consumer behaviour: the Indian context(concepts and cases)/ 2e.

Kumar, Ramesh S.

Consumer behaviour: the Indian context(concepts and cases)/ 2e. Kumar, Ramesh S. - 2nd ed. - Noida Pearson 2017 - xv, 329+1p.

ISBN: 9789332586499

Subjects--Index Terms: Consumer decision making Consumer behaviour Branding strategies Marketing strategies Marketing communication Retail equity

Dewey Class. No.: 658.834 2 / KUM

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