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Handbook of advances in marketing in an era of disruptions: essays in honour of Jagdish N. Sheth

Parvatiyar, Atul ed.

Handbook of advances in marketing in an era of disruptions: essays in honour of Jagdish N. Sheth Parvatiyar, Atul - New Delhi Sage 2019 - xxxix, 650p.

ISBN: 9789352809585

Subjects--Index Terms: Marketing Marketing management Marketing discipline Customer management

Dewey Class. No.: 658.8 / PAR

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