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Principles of marketing / 17e.

Kotler, Philip

Principles of marketing / 17e. Kotler, Philip - 17th ed. - Noida Pearson 2018 - xxii, 699p.

ISBN: 9789352865611

Subjects--Index Terms: Marketing Marketing process Marketing environment Business markets Mobile Marketing

Dewey Class. No.: 658.8 / KOT'2018'

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