Blue ocean strategy:
Kim, Chan W.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant - Boston Harvard Business School Press 2005 - xv, 240p.
1-59139-619-0
New products Markets segmentation Competition-management
658.624 / KIM
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant - Boston Harvard Business School Press 2005 - xv, 240p.
1-59139-619-0
New products Markets segmentation Competition-management
658.624 / KIM