Marketing management

Marshall, Greg W

Marketing management - Boston: McGaw-Hill, 2010 - xxvi,566p. G16;EN28;PC2;I32p.

Contains Glossary, Endnotes, Photocredits, Company Index, Name Index, Subject Indiex

978071283182


Marketing Strategy
Consumer Market
Product Development
Global Market
Customer

005:658.8 / MAR

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India