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Optimal bundling: marketing strategies for improving economic performance

Fuerderer, Ralph

Optimal bundling: marketing strategies for improving economic performance - - Heidelberg Springer-Verlag 1999 - 299p.

ISBN: 3-540-65247-7

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Subjects--Index Terms: Optimal price bundling Price bundling Bundle priceing Sales management Marketing Marketing strategies

Dewey Class. No.: 658.8

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