Understanding Digital Marketing: Marketing strategies for engaging the digital generation

Ryan, Damian

Understanding Digital Marketing: Marketing strategies for engaging the digital generation - 4th - Great Britain: United States: Kogan Page, 2017. - xxxv, 424p.

978-0-7494-7843-8


Digital marketing... the origin of...
Have a plan and stick to it...strategy
Crouch, touch, pause...engage...
Search: being found online
Understanding social media
Understanding e-mail marketing
Understanding mobile marketing
Content marketing and native advertising
Understanding programmatic
All about video
Understanding online PR
Understanding performance marketing
Understanding the IoT
Optimizing the customer and user experience
The future of digital marketing

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