Direct marketing management
Roberts, Mary Lou
Direct marketing management - 2nd ed. - London Prentice-Hall of India 1999 - xvii,447p.
0-13-084084-X
Marketing, direct Direct marketing - planning Direct marketing media Catalog marketing Telephone marketing
658.8
Direct marketing management - 2nd ed. - London Prentice-Hall of India 1999 - xvii,447p.
0-13-084084-X
Marketing, direct Direct marketing - planning Direct marketing media Catalog marketing Telephone marketing
658.8