Consumer Culture, Modernity and Identity
Consumer Culture, Modernity and Identity
- Los Angeles: London: New Delhi: Singapore: Washington DC Sage, 2014.
- xl, 399p.
978-81-321-1127-6
PART I: Lifestyle Choices and Construction of Modern Identities
1. The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyles
2. Shop Talk: Shopping Malls and Their Publics
3. Consumer Agency of Urban Women in India
4. Modernity, Consumer Culture and Construction of Urban Youth Identity In India: A Disembedding Perspective
5. Imagining Identity in the age of Internet and Communication Technologies
Part II: Global Markets, Local Needs: Fashion and Advertising
6. Structural Changes Rather than the Influence of Media: People's encounter with Economic Liberalization in India
7. Fashion, Advertising and Identity in the Consumer Society
8. Cultural Politics of Branding: Promoting 'KamaSutra' in India
9. Shopping for Fashions in Post-socialist Russia
10. Sales Tours or How Czech Seniors Learned to Love Capitalism
330.567.2 / NIT
978-81-321-1127-6
PART I: Lifestyle Choices and Construction of Modern Identities
1. The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyles
2. Shop Talk: Shopping Malls and Their Publics
3. Consumer Agency of Urban Women in India
4. Modernity, Consumer Culture and Construction of Urban Youth Identity In India: A Disembedding Perspective
5. Imagining Identity in the age of Internet and Communication Technologies
Part II: Global Markets, Local Needs: Fashion and Advertising
6. Structural Changes Rather than the Influence of Media: People's encounter with Economic Liberalization in India
7. Fashion, Advertising and Identity in the Consumer Society
8. Cultural Politics of Branding: Promoting 'KamaSutra' in India
9. Shopping for Fashions in Post-socialist Russia
10. Sales Tours or How Czech Seniors Learned to Love Capitalism
330.567.2 / NIT