Understanding Media: The extensions of man

McLuhan, Marshall

Understanding Media: The extensions of man - London: Routledge, 2005. - 392p.

0-415-25549-X


PART I
The Medium is the Message
Media Hot and Cold
Reversal of the Overheated Medium
The Gadget Lover: Narcissus as Narcosis
Hybrid Energy: Les Liaisons Dangereuses
PART II
The spoken word: Flower of Evil?
The written Word: an eye for an Ear
Roads and Paper Routes
Number: Profile of the Crowd
Clothing: Our Extended Skin
Housing: New Look and New Outlook
Money: The poor man's credit cards
Clocks: the Scent of time
The print: How to Dig it
Comics: Mad Vestibule to TV
The Print: How to Dig it

659.3 / MCL

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