Management of Innovation and Product Development: Integrating Business and Technological Perspectives
Cantamessa, Marco
Management of Innovation and Product Development: Integrating Business and Technological Perspectives - New York: Springer, 2016. - xvi, 377p.
Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected.
9781447167228
Innovation in Business and Society
Technological Knowledge and Organizational Learning
The Many Types of Innovation
The Dynamics of Innovation
Fundamentals of Technology Forecasting
The Many Approaches to Innovation Strategy
Business Model Innovation
Innovation Strategy as the Management of Competencies
Innovation Strategy as Project Portfolio Management
Organizing Product Development Activities
The Product Development Process
Project Management for Product Development
From Market Research to Product Positioning
Specifying the product
Designing the Product
658.589 / CAN
Management of Innovation and Product Development: Integrating Business and Technological Perspectives - New York: Springer, 2016. - xvi, 377p.
Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected.
9781447167228
Innovation in Business and Society
Technological Knowledge and Organizational Learning
The Many Types of Innovation
The Dynamics of Innovation
Fundamentals of Technology Forecasting
The Many Approaches to Innovation Strategy
Business Model Innovation
Innovation Strategy as the Management of Competencies
Innovation Strategy as Project Portfolio Management
Organizing Product Development Activities
The Product Development Process
Project Management for Product Development
From Market Research to Product Positioning
Specifying the product
Designing the Product
658.589 / CAN