Marketing orientation of small firms - a study with reference to Trivandrum district

Salim, M.H.

Marketing orientation of small firms - a study with reference to Trivandrum district - - Kochi School of Management Studies, CUSAT 1998 - 277p.

Cochin University of Science & Technology





Small Scale Industries-Kerala Distribution- Economics Merchandising Marketing Direct selling Farm- produce Sales management Telemarketing Business Management Small business

658.8:334.746.4

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India