art of marketing: introduction to marketing: a step-by-step guide to all the tools of marketing

Lancaster, Geoff

art of marketing: introduction to marketing: a step-by-step guide to all the tools of marketing - - New Delhi Crest Publishing House 2001 - 290p.

9 vols.

81-242-0219-2



Marketing management

658.8

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India