Behavioural and management science in marketing

Silk, Alvin J.

Behavioural and management science in marketing - - New York John Wiley 1978 - v,273p.



0-471-07179-X



Distribution- Economics Merchandising Marketing Direct selling Farm- produce Sales management Telemarketing Business Management Consumer's preferences Advertising. Advertising New products

658.8

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India