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Consumer behaviour and managerial decision making

Kardes, Frank R.

Consumer behaviour and managerial decision making - 2nd ed. - New Delhi Prentice-Hall of India 2002 - xviii,457p.

ISBN: 81-203-2221-5

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Subjects--Index Terms: Managerial decision making Decision making Consumer Behaviour

Dewey Class. No.: 64.033.3

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