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How customers think: essential insights into the mind of the market

Zaltman, Gerald

How customers think: essential insights into the mind of the market - - Boston Harward Business School Press 2003 - xxii, 321p.

ISBN: 1-57851-826-1

ISSN:

Subjects--Index Terms: Consumer behaviour- psychological aspects Consumers- psychology Marketing- psychological aspects Creative thinking

Dewey Class. No.: 658.8.013

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