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United we brand: how to create a cohesive brand that's seen, heard and remembered

Moser, Mike

United we brand: how to create a cohesive brand that's seen, heard and remembered - - Boston Harward Business Press xviii, 165p. - xviii, 165p.

ISBN: 1-57851-798-2

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Subjects--Index Terms: Brand name products New products- Management

Dewey Class. No.: 658.626

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