Marketing management: operating, strategic, and administrative
Howard, John A.
Marketing management: operating, strategic, and administrative - 3rd ed. - Illinois Richard D. Irwin 1973 - xii, 560p.
The previous edition of this book were published under the title: marketing management: analysis and planning
0-256-00227-4
Marketing management
658.8
Marketing management: operating, strategic, and administrative - 3rd ed. - Illinois Richard D. Irwin 1973 - xii, 560p.
The previous edition of this book were published under the title: marketing management: analysis and planning
0-256-00227-4
Marketing management
658.8