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Internal marketing: tools and concepts for customer focused management

Ahmed, Pervaiz K.

Internal marketing: tools and concepts for customer focused management - - Oxford Butterworth-Heinemann 2002 - x, 299p.

ISBN: 0-7506-4838-4

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Subjects--Index Terms: Internal marketing Distribution- Economics Merchandising Marketing Direct selling Farm- produce Sales management Telemarketing Business Management

Dewey Class. No.: 658.8

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