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Destination branding: creating the unique destination proposition

Morgan, Nigel

Destination branding: creating the unique destination proposition - - Oxford Butterworth Heinemann 2003 - xviii, 204p.

ISBN: 0-7506-4994-1

ISSN:

Subjects--Index Terms: Tourism- marketing Advertising- Tourism Branding- Tourism

Dewey Class. No.: 379.85:658.8

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