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Brand valuation: concepts and applications

Kambhammettu, Shyam Sunder

Brand valuation: concepts and applications - - Hyderabad Le Magnus University Press 2005 - xii, 243p.

ISBN: 81-89333-09-7

ISSN:

Subjects--Index Terms: Brand valuation Branding

Dewey Class. No.: 658.626:033.65

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