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Customer experience management: concepts and applications

Kambhammettu, Shyam Sunder

Customer experience management: concepts and applications - - Hyderabad ICFAI Press 2005 - x, 209p.

ISBN: 81-89333-13-5

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Subjects--Index Terms: Strategic Marketing Customer experience management Distribution- Economics Merchandising Marketing Direct selling Farm- produce Sales management Telemarketing Business Management

Dewey Class. No.: 658.89

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