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Big winners and big losers: the four secrets of long-term business success and failure

Marcus, Alfred A.

Big winners and big losers: the four secrets of long-term business success and failure - - New Delhi Dorling Kindersley 2006 - xxv, 396p.

ISBN: 81-7758-796-X

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Subjects--Index Terms: Success in business- case studies Industrial management Business failures Strategic planning Business success

Dewey Class. No.: 658.114

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