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Luxury fashion branding: trends, tactics, techniques

Okonkwo, UchΘ

Luxury fashion branding: trends, tactics, techniques - - New York Palgrave Macmillan 2007 - xx,332p

ISBN: 9780230521674

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Subjects--Index Terms: Luxuries - Marketing Brand name products Fashion merchandising

Dewey Class. No.: 658.626

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