Normal view MARC view ISBD view

Media monoliths : how great media brands thrive and survive

Tungate, Mark

Media monoliths : how great media brands thrive and survive - - London Kogan Page 2005 - viii, 261p

ISBN: 9780749444037

ISSN:

Subjects--Index Terms: Brand name products Mass media-economic aspects

Dewey Class. No.: 658.626

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)