Normal view MARC view ISBD view

New strategic brand management

Kapferer, Jean-Noel

New strategic brand management creating and sustaining brand equity long term - 5 - New Delhi Kogan Page 2009 - xv, 560p.

ISBN: 9788175544406

Subjects--Index Terms: Brand management Brand equity Brand diversity Brand architecture

Universal Decimal Class. No.: 658.626 / KAP

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)