Customer perception of banking products and services in Kerala with reference to specific customer segments in the urban area

Jazeela, M.

Customer perception of banking products and services in Kerala with reference to specific customer segments in the urban area h reference to specific customer segments in the urban area - Kochi Dept. of management studies - CUSAT 2001 - 426p.

Guide: Sankaranarayanan, K.C.

Thesis (Ph.D), CUSAT, 2001

Business management Privste financial management. Financial administration of enterprises Guide: Sankaranarayanan, K.C.

658.15:332.1 / JAZ

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India