Marketing management
Guiltinan, Joseph P.
Marketing management strategies and programs - 4th ed. - New York Mc Graw hill 1991 - xvii, 4498p. - McGraw hill series in marketing .
Includes bibliographical references and index
Marketing management
658.8 / GUI
Marketing management strategies and programs - 4th ed. - New York Mc Graw hill 1991 - xvii, 4498p. - McGraw hill series in marketing .
Includes bibliographical references and index
Marketing management
658.8 / GUI