Contemporary strategic marketing (Record no. 100923)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00549nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215125300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091120t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.401 2 |
| Item number | BRE |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333981189 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brennan, Ross |
| 9 (RLIN) | 10170 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary strategic marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Houndmills |
| Name of publisher, distributor, etc. | Palgrave macmillan |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 380p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Contemporary marketing |
| -- | Strategic marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baines, Paul |
| 9 (RLIN) | 10168 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Garneau, paul |
| 9 (RLIN) | 10169 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 11/20/2009 | 1 | 1 | 658.401 2 BRE | SMS023975 | 12/14/2011 | 10/14/2011 | 11/20/2009 | Books |