On knowing the consumer (Record no. 103535)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215125420.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091205t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | NEW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newman, Joseph W. |
| Relator term | Editor |
| 9 (RLIN) | 19857 |
| 245 ## - TITLE STATEMENT | |
| Title | On knowing the consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | 1966 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 247p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market segmentation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 12/05/2009 | 658.834 NEW | SMS005909 | 12/05/2009 | 12/05/2009 | Books |