Innovation in marketing (Record no. 104867)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00443nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215125454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091219t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LEV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levitt, Theodore |
| 9 (RLIN) | 3710 |
| 245 ## - TITLE STATEMENT | |
| Title | Innovation in marketing |
| Remainder of title | new perspectives for porfit and growth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill book company |
| Date of publication, distribution, etc. | 1962 |
| Place of publication, distribution, etc. | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 253p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing development |
| -- | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 12/19/2009 | 658.8 LEV/I | SMS010174 | 12/19/2009 | 12/19/2009 | Books | |||||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 12/19/2009 | 1 | SMS010175 | 08/21/2015 | 12/19/2009 | Books | 1 | 04/09/2010 | |||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 12/19/2009 | 658.8 LEV | SMS010176 | 12/19/2009 | 12/19/2009 | Books |