Winning at new products (Record no. 106090)

MARC details
000 -LEADER
fixed length control field 00388nam a2200157 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215125528.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.56
Item number COO
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cooper, Robert G.
9 (RLIN) 1615
245 ## - TITLE STATEMENT
Title Winning at new products
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Kogan page
Date of publication, distribution, etc. 1988
Place of publication, distribution, etc. London
300 ## - PHYSICAL DESCRIPTION
Extent 269p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
-- Products
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 12/28/2009   658.56 COO SMS017465 12/28/2009 12/28/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India